WhatsApp Business app is now available for small and medium businesses in India after launching for select markets last week. The WhatsApp Business app comes with business-centric features and tools and is targeted at the businesses. The WhatsApp Business is now available to download from Google Play store.
The WhatsApp Business App in India comes after it was launched for the select markets that included Italy, Indonesia, Mexico, the UK, and the US. The Facebook-owned company has been testing the WhatsApp Business beta versions with various businesses across the world, including some businesses in India such as BookMyShow and MakeMyTrip. It is worth noting that WhatsApp began testing verified business profiles last year to get them onboard at the time of official launch.
WhatsApp Business App Features:
The WhatsApp Business app is presently available only for small businesses that can use the tools and features to connect with their customers. It was earlier available in beta version but the company has now rolled out a stable version in Google Play store. The WhatsApp Business app comes with features such as Business Profiles, Messaging Statistics, Account Type, and Messaging Tools that include ‘quick replies’, ‘greeting messages’, and ‘away messages’. In addition, the WhatsApp Business will also work on desktops with its WhatsApp Web version.
Talking about the WhatsApp Business features in detail, the Business Profiles will contain the account information of a business with the details such as a business description, email or store addresses, and website. This will inform the user about the company, its services, and products. The Messaging Statistics will let the business review metrics like the number of messages and chats read to keep a count. The Account Type is essentially an indication to the customers that they are chatting with a business as it will be listed as a Business Account to distinguish from the regular profiles. The Business Account will also get confirmed after the process of matching the account phone number with the business phone number is complete. The Messaging Tools are designed to ease the process of connecting with the customers where ‘quick replies’ will give fast answers to some frequently asked questions by the customers, ‘greeting messages’ will introduce the business to the customers in the chat, and ‘away messages’ will respond on behalf of the business in its absence to attend the chat.
WhatsApp notes in its blog that WhatsApp Business supports all other features similar to the regular version of its messaging app. “People will continue to have full control over the messages they receive, with the ability to block any number, including businesses, as well as report spam,” reads the blog post. As we said, the Google Play listing of the app says that users can run both WhatsApp Messenger and WhatsApp Business apps on the same phone, however, each app must have a number different from the other one. Features such as free calls, international messaging, group chats, and offline messages have been retained from WhatsApp Messenger.
The WhatsApp Business app is currently available for Small and Medium Enterprises (SME) and would be rolled out to larger enterprises later this year.